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January 1, Walmart Apologizes for Insensitive T-Shirt

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Walmart has faced multiple controversies surrounding its products. Last year, the retail giant had to pull a shirt from its Canadian stores due to an offensive word, while “inappropriate” boots were removed from their online marketplace in June. Now, Walmart has found itself apologizing yet again for an offensive T-shirt that some believe downplays the tragic 2022 school shooting in Uvalde, Texas.

Brett Cross, who lost his 10-year-old nephew Uziyah Sergio Garcia in the Robb Elementary School shooting, spotted the shirts at his local Walmart. Uziyah lived with Cross and his wife, Nikki, “who loved him as a son,” before the tragedy, according to the San Antonio Express-News.

The dark blue T-shirt in question read, “Where the heck is Uvalde, Texas,” with an image of the state of Texas in the background. Cross captioned a picture of the shirt on social media, “Oh you know, that town by San Antonio where 19 kids and two teachers were killed.”

People were quick to respond, pointing out the insensitivity. One user wrote, “WHY WOULD SOMEONE MAKE THIS SHIRT! @Walmart joins the retailers with no morals. So sad.” Another added, “@Walmart, certainly you did not intend to profit from the horrible massacre in Uvalde. Right???”

Cross, now an activist fighting to end gun violence, told USA Today that the shirts highlight broader societal issues. “Intent doesn’t equal impact. It doesn’t matter if Walmart thought it was a fun/cute shirt. What matters is you are downplaying my son’s death, his teachers’ and classmates’ death.”

He added that people are desensitized to these tragedies, and questioned why no one at Walmart thought to not put the shirt out for sale.

A Walmart spokesperson confirmed to Best Life that the shirts were pulled from the store in question and offered an apology. “Our stores have always been central to the communities they serve, and our store managers have the ability to purchase merchandise that is locally relevant. Though well intended, we apologize for any distress this item has caused,” the spokesperson said.

However, Cross told USA Today that he was not impressed with the apology and that Walmart had not contacted him directly. “They can make a true difference, they can make notable change, but that requires work that I don’t believe they will put in,” he said. “We have to do better as a species. We have to change policies, practices, and our overall perception of what these shootings, and the politicians that enable them mean!”

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1 Comment

  1. Theresa Adams

    April 26, 2024 at 7:57 pm

    Yes this was a tragedy but not everyone thinks like this man. I’m sure this wasn’t meant to be personal. I wouldn’t have thought anything of it if I saw the shirt. Just like thw girl who was furious about a sweater that said OCD= Obsessive Christmas Disorder. It was a JOKE but she was offended. Ther will always be someone offended by something.

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