January 1, State Farm Ends Program After Backlash

State Farm has announced that it discontinued its program with the GenderCool Project after facing backlash over reports that emerged showing that the company was donating books about transgender issues to school children aged 5 and up.

“State Farm’s support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries,” the insurance company said.

“This program that included books about gender identity was intended to promote inclusivity. Conversations about gender and identity should happen at home with parents. We don’t support required curriculum in schools on this topic. We support organizations providing resources for parents to have these conversations.”

The company continued, saying they “no longer support the program allowing for distribution of books in schools.”

“We will continue to explore how we can support organizations that provide tools and resources that align with our commitment to diversity and inclusion. We recognize and value the diversity of all people, and support a culture of respect and inclusion in the communities in which we live and work, as well as our workplace.”

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Backlash prompts State Farm to end program donating trans books to schools