January 1, White House Fights Back Against Media Falsehoods

Wyatt’s Take

• The new White House is speaking up and isn’t apologizing for defending its policies.
• Trump’s team is boldly using social media, memes, and pop culture to connect with regular Americans and push back against so-called hoaxes.
• Conservative leaders are bringing old-school values like fitness and honesty back into the spotlight—and not backing down from the woke mob.

These days, you won’t find much apologizing coming from the Trump White House or businesses backing traditional American values. Now, the strategy is to meet critics head-on and tell the truth, plain and simple. The President’s staff has changed its tone online, especially on social media, throwing out stiff answers for a more spirited style that connects with everyday people. Instead of hiding from controversy, they’re shining a light on the facts.

The Department of Homeland Security (DHS) isn’t letting wild stories circulate without a fight. When rumors about the “Taco Bell Hoax” spread around the internet, DHS quickly jumped in, setting the record straight. Immigration lawyer Trisha Chatterjee had claimed an Officer gave her a Taco Bell phone number instead of one for ICE. DHS said flat-out this was “a fabrication” and that Chatterjee never even reached out to the agency, even when given plenty of ways to do so. Chatterjee still stands by her story, calling it a prank, but the facts say otherwise.

DHS Deputy Assistant Secretary Lauren Bis fired back at conspiracy theories, too—this time about Home Depot. No, Bis confirmed, DHS does not have a contract with Home Depot, saying, “This ridiculous claim is just another attempt to smear our brave ICE law enforcement, who are already facing an 830% increase in assaults against them.” When members of Congress complained about being blocked from a Baltimore ICE facility, Bis had a response: “If these members wanted a photo op with the criminal illegal aliens they support, they could have just scheduled a tour.”

Liberals online have hit new lows, criticizing everything from ads to law enforcement. Last week, videos mocked American Eagle for hiring actress Sydney Sweeney and accused them of “pushing eugenics” and “glorifying whiteness.” The ad was simple—Sweeney talked about “genes” and how it relates to her blue jeans—but the mob twisted her words. U.S. Customs and Border Protection jumped in on the pop culture storm with a recruitment video, boasting, “Our horse patrol unit has great genes. Genes that stand up to rugged rides. It’s not just what we wear every day. It’s in our DNA.” Soon after, the Department of Defense joined the fun with a post showing Defense Secretary Pete Hegseth stepping off a plane in blue jeans, captioned, “@secdef [Hegseth] has great jeans.”

It isn’t just agencies speaking to the culture—so is the White House. President Trump signed an executive order putting the Presidential Fitness Test back in public schools, aiming to get kids off the couch and battling obesity. The Health Secretary, Robert F. Kennedy Jr., is in charge of making it happen. Sports legends, from golfers Bryson DeChambeau and Annika Sorenstam to NFL’s Lawrence Taylor and WWE star “Triple H,” visited the Oval Office in support. The White House even posted a video of Triple H’s signature water-spitting fight entrance outside the building with the message, “ARE YOU READY… TO MAKE AMERICA FIT AGAIN,” all set to his wrestling theme.

After Trump’s trip to the NATO summit this June, the media buzzed when NATO Secretary-General Mark Rutte playfully said, “Daddy has to sometimes use strong language,” while referring to America’s role in the alliance. Even though Rutte later clarified he didn’t mean Trump personally, the White House took the joke and ran with it—posting a video montage of Trump’s NATO visit with Usher’s “Hey Daddy (Daddy’s Home)” playing, captioned, “Daddy’s home… Hey, hey, hey, Daddy.”

When companies like American Eagle were targeted by the outrage mob over the Sweeney ad, their answer was not to apologize. Instead, they doubled down and put the campaign front and center in Times Square for the whole world to see. On Monday, Trump posted on his Truth Social, “Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there…”

Wyatt Matters

For too long, regular Americans have watched as the left tried to shame anyone who stands up for faith, family, and common sense. Now, our leaders are finally using their platform to speak the truth and fight back. It’s about time hardworking folks had someone in their corner willing to toss out fake stories and show real American values. That’s how we win the culture war.

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