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January 1, Former CNN Anchor: Networks View Mass Shootings as ‘Revenue Sources’

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Brooke Baldwin, a former CNN anchor, said that television news outlets view mass shootings as “ratings-generating revenue sources.”

Baldwin wrote a piece for The Atlantic expressing concern over cable news outlets quickly moving on from coverage of mass shootings.

“After a week or 10 days, the outraged public grows tired of hearing about the carnage, loss, and inaction,” Baldwin writes.

“The audience starts to drop off. The ratings dip. And networks worry about their bottom line. And while the journalists in the field have compassion for the victims of these tragic stories, their bosses at the networks treat the news as ratings-generating revenue sources. No ratings? Less coverage. It’s as simple as that.”

Baldwin, who worked at CNN for more than a decade, left the network last year.

“The conversation has already turned to politics, as some pundits urge a focus on mental health and others on guns,” Baldwin wrote.

“Some journalists will try to hold our elected representatives’ feet to the fire. A segment or two will go viral. Americans will share their outrage on social media. And then another story will break next week, and the news cycle will move on.”

5 Comments

  1. Angela Deao

    June 5, 2022 at 7:08 pm

    She’s exactly right. I have a psychology degree. It’s become a competition to broadcast the most carnage or disaster and then bonus points for who to put the blame on. The people who can change this don’t seem to want to.

    • AL

      June 5, 2022 at 9:14 pm

      Yep. Even back in the 1980s CNN was following the same process. As some suburbs of major cites banned hand guns, CNN was gushing that those locations were little Davids again the Mighty, evil heartless NRS. Within a few weeks, Kennesaw, GA passed a law that required all legally eligible adult residents to own a gun.
      The national media descended on the town. They predicted it would be a blood bath, with bullets flying 24 hours a day, robberies and murder rates would sky rocket and people would settle all disagreements by shooting each other. They screamed that children would be killed in accidental shootings, etc etc.
      A young CNN reporter actually went to the city hall and reported the text of the law. (He was fired later that day.)
      None of the other networks reported the text of the law. The law requires all legally eligible adults to own a gun. Unless:
      1) They have a moral, philosophical, or religious objection to owning one.
      2) Cannot afford one.
      3) Do not want to.
      So, the city had just legislated: choice
      The already low crime rate dropped to zero, and all the dire consequences networks ranted about have never happened.
      Every couple years, networks go back to Kennesaw, claiming that all the horrible things they predicted are going to happen any day now.

    • Francis

      June 5, 2022 at 11:07 pm

      The people who can “change” this are NOT interested AT ALL in THIS kind of “change”…
      The ONLY change on their weak minds is eliminating FREEDOM as we’ve always known it here in the US.

      These timely when a distraction is needed “MASS SHOOTINGS” began as a regularly occurring NEWS CYCLE under Obama, then went down to only TWO (..?) while Trump was there and somehow have miraculously ballooned up into an almost EVERY DAY occurrence once again under Obama’s boy Joe.

      There is LOTS of LARGE amounts of Democrat Support MONEY behind these.

      Like WATERGATE when REAL Journalists followed the money; the SAME COULD be accomplished here by any actual “journalists” who have watched “All the President’s Men” AT LEAST A COUPLE OF TIMES, but unfortunately ALL levels of News Media in the United States today (since 1993…look up George Stephanopolous), are being paid BY those Democrats so instead of being interested in writing and reporting ALL SIDES of ACTUAL NEWS STORIES in order for a reader to come to their own conclusions; today’s beat “writers” (hardly even capable of anything remotely resembling writing anymore…), are ONLY interested in the continuous delivery of those checks from Democrat “Sources” compromising their “identity” as “Journalists” in addition to completely ELIMINATING ANY CREDIBILITY ANY of them have AS “Journalists”.

      Though with things as they are now, in the economic state of Joe Biden’s United States – how can you blame them..???

    • Truth Vaccine

      June 6, 2022 at 3:08 am

      Hussein used these same tactics to steal guns from us on his first 2 terms and again in his third.
      We’re just exhausted with him in general.
      PS
      Your child is more likely to be hit by lightning or be groomed by WOKE terrorists than shot at school.

  2. P-Nus

    June 5, 2022 at 10:58 pm

    How is addressing “mental health issues,” political??? I would truly hope I’d there is ONE ISSUE bashed, bastardized and diminished by petty partisan politics it’s the well being of our freaking brains.

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