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January 1, Bud Light Embraces Identity Politics: Donates to LGBT Chamber Despite Slumping Sales Amid Boycott
You know, there’s an old saying out there in the business world – the customer is always right. It’s a simple principle, but it seems Bud Light is choosing to ignore it. Instead of addressing the conservative activists’ concerns leading to a boycott of their product, they’ve decided to double down, announcing a $200,000 donation to the National LGBT Chamber of Commerce (NGLCC).
Now, don’t get me wrong. Every company has the right to support whatever causes they choose. But it’s worth remembering that companies exist to turn a profit, and ignoring the concerns of a significant portion of your customer base seems like a questionable business strategy at best.
What prompted the boycott? Bud Light’s partnership with transgender activist Dylan Mulvaney, whose likeness graced a Bud Light can in celebration of his “day 365 of womanhood.” The reaction was swift and clear – a boycott beginning on April 1.
But despite plummeting sales and a sharp drop in parent company Anheuser-Busch’s market value, Bud Light appears to be staying the course. The donation will support the NGLCC’s Communities of Color Initiative, designed to boost minority LGBTQ+-owned businesses. Laudable? Perhaps. Good business? The jury’s still out on that one.
According to a recent report, Bud Light’s sales crashed nearly 30% for the week of May 20 compared to last year. Meanwhile, Anheuser-Busch’s market value has tumbled by a whopping $15.7 billion since the boycott began. From $66 to $54, that’s a steep drop, folks.
Yet the company stands firm, with Anheuser-Busch declaring that Bud Light was brewed to be an “Easy to Drink, Easy to Enjoy” beer for everyone aged 21 and over. They’ve pledged their commitment to continue working with the NGLCC to make a “positive impact” on LGBTQ+ businesses.
The fact is, Bud Light has made their choice. They’ve picked a side in the culture wars and are sticking to their guns. It’s a free country, and they’re entirely within their rights to do so. However, in doing this, they’ve sent a clear message to the conservative segment of their customer base – your views and concerns don’t matter.
As a capitalist and believer in individual freedom, I respect Bud Light’s right to make this choice. But as a man who believes in the power of the free market, I also understand that actions have consequences. Time will tell whether Bud Light’s decision will pay off in the long run or whether it’ll serve as a cautionary tale for other businesses.
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michael j Falasca jr
June 3, 2023 at 7:14 pm
fuck bud
Rick
June 3, 2023 at 7:28 pm
Double down on the boycott of all AB products. This is insanity. The war is on. Engage and hold your position.
Muffin
June 3, 2023 at 8:54 pm
Agree. Double/triple down. Their exec needs to all be replaced with some common sense.
lOU bALTZ
June 5, 2023 at 1:38 pm
Modelo is also a BUD BRAND.
NorthTexas78
June 3, 2023 at 7:46 pm
Bud Light Stockholders Will Soon Sue, Because Bud Light Management Actually Caused This DownFall. Then Bud Doubled Down Again Causing The Stock To Lose Billions In Lose. People In Management Will Soon Be Fired For Causing The Stock To Drop!
RSM
June 3, 2023 at 8:26 pm
Sadly, they won’t be fired. They do not care about financial losses. Woke execs in many big companies have no concern about investors who are losing money. The MSM portrays them as heroes, fighting for LGBTQ+++ rights.
VFWmember
June 3, 2023 at 8:07 pm
Stand your ground. Be strong . Don’t let this blow over. They can’t just live their pathetic lives but have to push their crap in our faces.
These trans in female sports….comes a time that one has to make a stand and make a sacrifice for those who follow. If they want to put a stop to this bs if say they let a trans compete in a college swim meet and dress in our daughters locker room……I have no idea what the repercussions would be but nobody else show up and if want to take it further communicate with the rest of the league and do a no show. Have to stop this crap but the sad part would be to that somebody has to sacrifice their years of hard work to save us from the 1% that think their owed something.
RSM
June 3, 2023 at 8:21 pm
Like most of the woke crowd, AB execs are doing the usual. Like the mythical guy we hear about. He is out on the lake in his boat. He sees water coming in, so he drills holes in the bottom to let it out.
David Basoco
June 3, 2023 at 8:24 pm
Maybe some one should say that ONLY LGBTQ only own AR 15 . only LGBTQ buy AR 15 and are the OWNERS of AR 15 . Which is true with the BEAR head dress and coonskins caps
Steve
June 3, 2023 at 8:46 pm
Communist LGBT agenda goes on encouraging exclusiveness’ for women, Christianity, marriage, nuclear family, parental rights and true education for children.
Joe Taylor
June 4, 2023 at 7:18 am
I don’t always drink beer, but when I do, I make sure that it’s not a Bud product! Businesses of all kinds and sizes need to consider their user base first and politics later or not at all.
Sick&Tired
June 5, 2023 at 7:51 pm
BUD LIGHT………GO WOKE…GO BROKE……THAT IS THERE IS. !!! BE STUPID AND A TOTAL IDIOT – GO BANKRUPT. !!! I TRULY HAVE NO SYMPATH FOR THE DUMB ASS ADULTS, WHO MADE THE DECISIONS TO PUT A BLESSING ON THOSE PATHETIC – NON-HUMAN MORONS…..THE LGBTQX – WHATEVER SCUM THEY ARE……AS IF, WE NEED PEOPLE LIKE THIS IN THIS COUNTRY…..WISH THERE WAS A WAY TO SHIP THEM ALL OUT TO SOME STINKING HELL HOLE AND LET THEM ROT…….THEY ARE CAUSING OUR COUNTRY TO ROT – SO WHY NOT THEM.??