January 1, Explained: Why ‘Let’s Go Brandon’ is a Joe Biden insult

You may have noticed an oddly supportive-sounding message starting to pop up — “Let’s go, Brandon!” What you may not have realized is that it’s a surreptitious insult for President Joe Biden.

On Oct. 21, Rep. Bill Posey (R-FL) ended a speech with a fist pump and “Let’s go, Brandon!” Rep. Jeff Duncan (R-SC) wore a face mask with the phrase at the Capitol. At the World Series, Sen. Ted Cruz (R-TX) posed with a “Let’s Go Brandon” sign.

It actually means something a bit more colorful: “F—k Joe Biden.”

The deceptively R-rated phrase started at an Oct. 2 NASCAR race at the Talladega Superspeedway in Alabama. An NBC Sports reporter was interviewing driver Brandon Brown, who had just won his first Xfinity Series. The crowd behind him started chanting something hard to make out, and the reporter suggested they were saying, “Let’s go, Brandon!” However, it became increasingly apparent they were actually saying, “F—k Joe Biden.”

Biden has encountered the phrase several times since its inception. His motorcade drove past a sign bearing the words in Plainfield, New Jersey, last week. In Virginia, a group chanted it at him during an appearance on behalf of gubernatorial candidate Terry McAuliffe.

Veteran Republican ad maker Jim Innocenzi called the coded phrase “hilarious.”

“Unless you are living in a cave, you know what it means,” he said. “But it’s done with a little bit of a class. And if you object and are taking it too seriously, go away.”

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How ‘Let’s Go Brandon’ became code for insulting Joe Biden