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January 1, Walmart’s Digital Revolution: Streamlining In-Store Pricing at 2,300 Locations
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Walmart is embracing digitization for its in-store pricing, with plans to replace paper shelf price tags with digital ones in 2,300 stores across the U.S. The Arkansas-based retailer announced that this transition will occur within the next two years.
This technology will enable workers to make price changes “with a few clicks” and streamline other tasks, according to Walmart. Some consumers have questioned whether this move towards digital shelf labels would lead to dynamic pricing.
However, a company spokesperson assured that Walmart’s pricing system “does not support this and we have no plans to develop this capability.” The spokesperson emphasized that Walmart’s pricing strategy remains focused on Everyday Low Prices.
“Digital Shelf Labels are simply a new method to communicate pricing to the customer and a technology tool that assists associates with various tasks,” they added.
One major benefit of the digital shelf labels is streamlining the time-consuming process of updating prices for new items, rollbacks, and markdowns. Walmart stated that this process currently takes up to two days due to the vast number of items in their stores.
But with digital labels, it will only take a couple of minutes. Additional features will make stocking shelves and fulfilling online orders more efficient.
Walmart highlighted the “Pick to Light” capability, which helps workers locate items needed for an online order by lighting up the digital shelf label. This will give workers “more time to support customers in the store.”
Walmart has already conducted trials of the digital shelf labels, including at a location in Grapevine, Texas. To date, 63 Walmart locations have installed digital shelf labels, and more are in the process of getting them.
Walmart has approximately 4,600 locations in the U.S. and nearly 5,400 abroad, as well as around 600 Sam’s Club locations in America. Other retailers that have adopted digital shelf labels include Carrefour, Whole Foods, and Schnucks.
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