January 1, MSNBC’s Name Change Stirs Up Media Buzz

Wyatt’s Take

• MSNBC dropped its old name and is now called MS NOW.
• The channel is splitting from its parent, Comcast NBCUniversal, and heading to a new owner, Versant.
• The network says it will stick to its views, but its left-leaning tilt isn’t fooling anyone in the heartland.

MSNBC has rebranded to MS NOW as it prepares to break away from Comcast NBCUniversal. The company says MS NOW stands for “My Source for News, Opinion, and the World.”

“Today, MSNBC becomes @MSNOWNews: MS NOW — My Source for News, Opinion, and the World,” the network posted. “While our name has changed, who we are has not. You’ll find the same commitment to justice, progress, and the truth.”

“Same mission. New name,” the account added.

The channel is moving to Versant, a publicly traded company outside its old ownership. The network claims, “We will continue to cover the day’s news, ask the tough questions, and explain how it all impacts you.”

MSNBC began in 1996 as a project between Microsoft and NBC. Over time, it became known for its far-left politics and over-the-top hosts. Many remember wild claims about Donald Trump and the Russia collusion story that turned out to be wrong.

The rebrand follows shakeups and layoffs in NBC News Group, which was slashing jobs and splitting up its media holdings.

Some folks might see a new face on the network, but they aren’t expecting a new attitude behind the scenes.

Stay alert to these changes in the media world—they affect what stories are told and how Americans hear the news.

Wyatt Matters

Media giants changing their names won’t change their focus or who they speak to. Ordinary Americans have to watch close and decide for themselves if these outlets represent their values or push an agenda that leaves them behind.

Read more at Breitbart