January 1, Cracker Barrel Loses Its Way With Woke Moves

Wyatt’s Take

• Longtime fans say Cracker Barrel lost its down-home feel after recent changes.
• New branding and focus on “woke” causes hasn’t gone over well with regulars.
• Many blame both a decline in food quality and a push for political messaging.

Folks across the heartland are shaking their heads at what’s become of Cracker Barrel. The classic country diner has swapped out southern charm for a corporate rebrand, leaving loyal customers feeling betrayed.

Many regulars noticed the differences after Covid; biscuits got smaller, service slowed down, and the food just didn’t taste fresh anymore. Instead of fixing these problems, Cracker Barrel’s leaders focused on diversity slogans and pushing a new flashy image.

One former fan put it plainly:

“They stopped bringing you biscuits and cornbread as a matter of course, then they shrunk them. The food started to taste and look reheated instead of freshly prepared, and the service got slower and sloppier.”

The new logo and rainbow-themed promotions sparked outrage among folks who just wanted comfort food and a reminder of simpler times. Cracker Barrel used to feel like your grandparents’ home, but now it feels more like another big chain with a political agenda.

Many feel the soul has been stripped from the place, replaced by consultant-driven decor and constant branding about causes regular Americans didn’t ask for. Where people once gathered to pray before eating and share a meal after church, they now feel talked down to by corporate elites who seem embarrassed by the customer base that made Cracker Barrel famous.

Anger is growing over the company’s refusal to listen to long-time patrons. Profits have dropped, and some say Cracker Barrel has destroyed its own legacy in a failed attempt to win over new crowds who never cared.

Can Cracker Barrel regain what it lost? Or is this the end of a true slice of Americana?

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Wyatt Matters

Cracker Barrel once reminded us of home, faith, and small-town values. Mistaking tradition for a flaw, the company turned its back on community and comfort—two things Middle America truly treasures.